Through our work with Ignite Bars, we aimed to differentiate them from the competition, positioning the brand, and increasing their engagement. 

We focused on the authentic story of the founder and talked about eating disorders, body issues and unhealthy food relationships, and self love. Our goal was to increase awareness, destigmatize the conversation, engage with the community, and offer a tasty, healthy alternative.

Our visual language was as bold and playful as the brand.