Our Social Recipes

A spoonful of knowledge and a teaspoon of expert advice, when it comes to the world of social media, we’re always learning, staying on-trend, and taking you along with us! For the latest industry news and insight, take a look through our blog.

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Best Instagram Practices for 2021

Your engagement has decreased lately?

Well, you’re not alone. After Instagram recently underwent some major algorithm changes, which had users pleading for the chronological feed to return, creating engagement suddenly wasn’t only about the size of your following.

In this blog post, we share some of the best practices to manage and boost your Instagram account, even with the ultra-smart algorithm in place!

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What’s the deal with hashtags?

We all know that hashtags are a big part of your social media strategy. The way we use them can have a massive impact on your content’s performance.

To start off, it’s important to find the most relevant hashtags to for your brand. Some good tools for that are Flick, Sprout, and RiteTag, but we also recommend taking a scroll down your feed and checking out which hashtags other brands and influencers in your niche are using.

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Live Shopping

If you are as old as me, you might remember the good old telemarketing days. In the olden times - like my 5 year-old daughter refers to anything slightly older than her age - QVC and other shopping channels offered a unique shopping experience, without leaving home. More than once I had found myself staring blankly into the silver screen, mesmerised as men and women with broad smiles showed how to actually use the products they are selling.

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