Our goal was to grow the Purescented community and become the top-of-mind supplier for small candle businesses and DIYers.

We created a content series in collaboration with the makers and small business owners, giving them a voice and a platform where they can share knowledge and grow further.

As the engagement with the community increased we were able to incorporate lots of UGC, which kept the conversation going and created a healthy virtuous cycle between the brand and its customers.