What’s the deal with hashtags?
We all know that hashtags are a big part of your social media strategy. The way we use them can have a massive impact on your content’s performance.
To start off, it’s important to find the most relevant hashtags to for your brand. Some good tools for that are Flick, Sprout, and RiteTag, but we also recommend taking a scroll down your feed and checking out which hashtags other brands and influencers in your niche are using.
It’s important to note that hashtags strategies are constantly being updated and it’s important to keep put in order to have the most effective usage. Keeping up with the ever-changing algorithms takes some time and effort, but we promise you it pays off.
Let’s take a look at the best approaches you should take for each platform at the moment:
According to a recent post from Instagram’s @creators, the ideal number of hashtags is 3 to 5, further stating that using 10-20 hashtags will not increase your visibility. A study by Later, however, suggests otherwise.
Later analyzed over 18 million Instagram feed posts (excluding Instagram Videos, Reels, and Stories) and the results indicated that 20-30 relevant, targeted hashtags are your best choice for reach and engagement.
TikTok
When it comes to TikTok, your hashtags should be directly related to each particular video and what your account is about. That way, the algorithm understands what you’re posting and directs it to the right audience. It is also a good idea to use the Discover tool to search for trending hashtags to increase your visibility.
Be specific. Pick 1 or 2 hashtags that are highly relevant to the content of your post and your industry.
Just like Facebook, keep the number of hashtags to a minimum. Using more than 2 hashtags can actually decrease your engagement.
Hashtags should add to your brilliant copy and not take away their spotlight or make you look spammy. Linkedin recommends using no more than 3 hashtags on your posts.
Pinterest’s search feature doesn’t differentiate between hashtags or keywords. Therefore, it’s best to include relevant keywords in your description instead of using hashtags.
In short, keep it simple, relevant and in line with your brand. Great visibility awaits you!
Amanda Pierantoni
Sources: Sprout Social, Social Bakers, Hubspot, Later