Are you still not on TikTok? 😱 Well, you are missing out big time.

We know it is intimidating to jump on a new platform, especially for small businesses with limited resources. You have enough on your plate the way it is. Then there's this platform you don't know much about. Apart from the fact that it is mostly used by teens, right? Wrong!

Let's be clear; TikTok has impacted the social media landscape so much that every app is trying to keep up with its popularity and functionality. Byte, Triller, Zynn, Clash, Instagram, and Snapchat are all offering TikTok clones or music features. There is a good reason behind all this effort, of course. Here are some stats:

• TikTok has 689 million active monthly users, excluding China

This is huge! Just to give you an idea of how other apps performed in comparison it took IG six years to gain the same amount of active monthly users that TikTok gained in under three years.

• TikTok users spend an average of 52 minutes per day on the app.

People spend almost the same amount of time on IG (53 mins) and a little less on Snapchat. (49.5 mins) FB is still on the lead with 58.5 mins per day.

• 90% of TikTokers use the app daily. And not just that, they are extremely active on the app. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos (Globalwebindex, 2019).

• Americans love TikTok. 26.5 million users are from the USA.

• Even though it is more popular among teens, this trend is changing.

US TikTok users by age and gender

Source: App Ape via Statista

• Well, and last but not least take a look at this: Brand posts and brand recommendations are bigger on TikTok than on IG & FB.

Source: GlobalWebIndex

If this is not something, then what is? TikTok is not that goofy social media app where teens dance to music. That is settled.

And it has so many opportunities for brands, not just because the numbers say so, but also because it is the oasis for discoverability. It is the American dream, the gold rush, in the sense that your video can go viral without the followers or the history within the app. Its famous secret algorithm allows that.

About a year ago, TikTok explained that "neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system."

It is also super easy to jump and test the waters as the content does not need to be polished. So go on and start testing the waters.

If you need a comprehensive strategy for your brand, feel free to get in touch with us.

Covergirl’s sponsored TikTok hashtag challenge produced over 6.5 billion impressions.